City of San Jose


Public service


Product Designer



UX Disciplines
  • Information Architecture
  • Visual Design
  • Responsive Design
Please be informed

This is not a case study and does not include an explanation of the design thinking process. Rather this is a quick look.

How might we install more confidence, across SJ communities, leading up to the 2020 census.

Preparing for the 2020 census, the City of San Jose began searching for a way to encourage it’s diverse set of communities to participate. I got involved with this project through a group called Code for San Jose. A few different designers contributed to this project before I got involved, but I took this work over the finish line. 

My design contribution focused on: Home page presentation, Sample survey presentation, Responsiveness, and usability.

Our Neighbors in San Jose might be more inclined to participate in the 2020 census if they knew who will have access to their info and how it will be used.

To meet our goal, we focused in on three scenarios. The first was to alleviate fear surrounding immigrant communities. The second was to serve as a way finder for people who may not understand if they are responsible for taking the census. Third was to reinforce the benefits of participating in the 2020 Census for our communities in San Jose. This was reflected in the presentation of the home page.

Key Scenarios 

  • Fear based concerns
  • Participation uncertainty
  • Impact reinforcement

What We Delivered

Screens that supported the overall project